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Our Story


We’re two brothers from the Netherlands with a passion for the mountains. What began with skiing and snowboarding grew into a brand that connects riders worldwide. For us, it’s more than a sport — it’s a lifestyle and a community. With every shirt and hoodie, we bring mountain lovers together, from first lift to last après-ski drink. Join us and celebrate the mountain life.

SKI HARD. PARTY HARDER

  • Free Shipping, Just for You!

    We offer free shipping because we want to keep things good, simple, and easy for you. No extra costs—just smooth rides and fresh gear straight to your door. Delivery takes 4 to 10 days, but trust us—it’s worth the wait.

  • Doing Our Best for the Planet

    We're committed to making our shirts and hoodies as eco-friendly as possible. From materials to packaging, we’re always working to reduce our impact—because looking good shouldn't cost the earth.

  • Not Happy? 30-Day Returns

    If it’s not quite right, no worries—you’ve got 30 days to send it back. Check out our Return Policy for all the details.


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Our Customers


This is Tina and her friends — part of the PowderFashion community. Real people, real mountain moments. From first lifts to last après-ski drinks, our apparel is made to be worn, shared, and lived in. Comfortable, timeless, and designed for those who feel most at home in the mountains.